Reinventing the Tech Media Event for the Influencer Era
Tech industry media events today are as outdated as they are overpriced. Press coverage is still critical to your success, but in today’s consumer-driven, influencer-powered world, it’s just one piece of the puzzle.
To succeed today, brands must also engage influencers and enthusiasts directly, generate earned and owned content, and find creative, compelling ways to tell their own story. We created getgeeked Media to help brands address these challenges without breaking the bank.
At our events, you’ll meet face-to-face with all the audiences that can help you succeed today – press, social media influencers, YouTubers, celebrities, bloggers, and, of course, passionate, tech-loving geeks.
Every getgeeked event is like a mini integrated marketing campaign, leveraging face-to-face interactions, speaking opps, live streaming, social media, and content marketing before, during, and after the event to ensure our exhibitors achieve what we call the “5 Cs.”
Coverage – Press attendance is our top priority because press coverage is yours. Our day and a half format gives the press the option of attending at night or during the workday and puts you in front of the press for seven hours for less than the cost of a typical three-hour, press-only event. You’ll also have an opportunity to appear in getgeeked@Night, the official event live stream hosted by prominent YouTubers.
Conversations – In the age of time-shifting, ad blockers, and information overload, face-to-face interactions with real consumers are more important than ever. Today’s empowered but elusive consumers are extremely hard to reach, but they enthusiastically come to our events to meet with you, test drive your products, and offer you feedback you can’t get any other way. Be authentic, engage them in conversations, and listen to what they say and they will happily become your most powerful marketers.
Content – If you’re a marketer, the famous phrase, “Content is King,” has never been more true. That’s we devote so much time and energy to make sure our exhibitors generate a ton of it. From the moment you sign up until well after you’ve packed up and gone home, we’re promoting your participation in innovative ways like our unique post-event, “Powered-by-Geeks” Buying Guides. At the event, contests and other activations ensure attendees are sharing photos and videos of your products across all the major social platforms. After the event, we deliver photos and videos of your participation so you can share the experience with your followers over and over. And this fall, for the first time, you’ll even be able to include social media influencers in your exhibitor packages to create content for you at the event.
Community – The influencers and enthusiasts that attend our events are part of the getgeeked community. Through our Techfluence influencer marketing programs, they can be part of yours too. We offer exhibitors the opportunity to follow up with attendees after the event, continue the conversations they began at the event, create Instagram and YouTube campaigns, and turn our influential attendees into lifelong ambassadors for your products and your brand.
Commerce – The ultimate goals here is to help you sell more products so why wait until after the event. With our onsite Virtual Shopping Zone, getgeeked exhibitors can make their products available for attendees to order without leaving the event. Participation is included in our Basic Package so there’s no additional charge. There’s also no need to bring extra inventory because it’s an online transaction utilizing whatever commerce destination you choose. Finally, because it’s located away from your table, it won’t interfere with the conversations you’re having with getgeeked attendees, however, don’t let that stop you from mentioning it in those conversations!
To fully understand the value of our events, there is one more “C” we need to add to the list.
Cost – Our Basic Exhibitor Package will cost you significantly less than what you would spend to showcase your products at a three-hour, press-only tech industry media event. Sign up for an Enhanced Exhibitor Package to add your logo to the official T-shirt and Goodie Bags we hand out plus other enhanced deliverables and you’ll still pay less than you would for that same three-hour, press-only event. Oh, and we won’t charge you more for bringing a few extra company representatives to the event or accessing the WiFi network!
For details on our exhibitor packages, exclusive sponsorship opportunities, and available discount programs, click here and for a side-by-side comparison of our events and typical tech industry media events, check out this handy chart.