Today’s tech industry media events are as outdated as they are overpriced. Press coverage remains critical to your success, but in today’s consumer-driven, influencer-powered world, it’s just one piece of the puzzle.
Yet, press-only events have done nothing to adapt to this new reality. At a getgeeked event, brands can showcase their products to all the communities they need on their side – press, influencer, enthusiast – at one event!
Every getgeeked event is like a mini integrated marketing campaign, leveraging face-to-face interactions, speaking opps, live streaming, social media, and content marketing before, during, and after the event so
Our mission is to deliver what we call the 5Cs to every exhibitor regardless of level.
Coverage – Press attendance is our first priority because press coverage is yours. Our events feature two press showcases – a luncheon and a cocktail reception so members of the press have fewer excuses not to attend.
Communication – In the age of ad blockers and information overload, face-to-face interactions are more important than ever. Today’s elusive consumers come to getgeeked events to meet with you, test drive your products, and offer critical feedback. Just give them a reason and they’ll become your most powerful advocates.
Community – Unlike more events, our events are not one-offs. Through our various Techfluence programs, exhibitors can follow up with attendees, create brand ambassador and product review programs, conduct market research and build the lasting relationships that are the Holy Grail of marketing today.
Content – Content is king! We work with all our exhibitors to make sure they generate positive social content from attendees and leave with photos and videos they can use long after the event to share their experience and show their followers they “get it.” Of course, we share tons of content with our followers too, including our unique, post-event, “Powered-by-Geeks” Buying Guides that leverage the social content created by attendees to highlight the products showcased at the event.
Commerce – Our ultimate objective is to help you sell more products so why wait until after the event. All our exhibitors can make their products available in our Virtual Shopping Zone. There’s no additional charge, no need to bring extra inventory, and it won’t interfere with your interactions with getgeeked attendees.
To fully understand what makes our events a better value than traditional tech industry media events, we have to add one more C to the list.
Cost – Our basic exhibitor package is less than half what you would spend to showcase your products at a typical, three-hour, press-only event and we won’t charge you extra for WiFi access or bringing a few extra company representatives to the event.
For a side-by-side comparison of our events and typical tech industry media events, check out this handy chart.