Reinventing the Tech Industry Press Event

Today’s tech industry media events are as outdated as they are overpriced. Press coverage remains critical to your success, but in today’s consumer-driven, influencer-powered world, it’s just one piece of the puzzle.

Yet, press-only events have done nothing to adapt to this new reality. At a getgeeked event, brands can showcase their products to all the communities they need on their side – press, influencer, enthusiast – at one event!

Every getgeeked event is like a mini integrated marketing campaign, leveraging face-to-face interactions, speaking opps, live streaming, social media, and content marketing before, during, and after the event so

Our mission is to deliver what we call the 5Cs to every exhibitor regardless of level.

Coverage –  Press attendance is our first priority because press coverage is yours. Our events feature two press showcases – a luncheon and a cocktail reception so members of the press have fewer excuses not to attend.

Communication – In the age of ad blockers and information overload, face-to-face interactions are more important than ever. Today’s elusive consumers come to getgeeked events to meet with you, test drive your products, and offer critical feedback. Just give them a reason and they’ll become your most powerful advocates.

Community – Unlike more events, our events are not one-offs. Through our various Techfluence programs, exhibitors can follow up with attendees, create brand ambassador and product review programs, conduct market research and build the lasting relationships that are the Holy Grail of marketing today.

Content – Content is king! We work with all our exhibitors to make sure they generate positive social content from attendees and leave with photos and videos they can use long after the event to share their experience and show their followers they “get it.” Of course, we share tons of content with our followers too, including our unique, post-event, “Powered-by-Geeks” Buying Guides that leverage the social content created by attendees to highlight the products showcased at the event.

Commerce –  Our ultimate objective is to help you sell more products so why wait until after the event. All our exhibitors can make their products available in our Virtual Shopping Zone. There’s no additional charge, no need to bring extra inventory, and it won’t interfere with your interactions with getgeeked attendees.

To fully understand what makes our events a better value than traditional tech industry media events, we have to add one more C to the list.

Cost – Our basic exhibitor package is less than half what you would spend to showcase your products at a typical, three-hour, press-only event and we won’t charge you extra for WiFi access or bringing a few extra company representatives to the event.

For a side-by-side comparison of our events and typical tech industry media events, check out this handy chart.

#PayLessAccomplishMore

"As a startup trying to create awareness among both press and consumers, we got tremendous value from the exposure and the feedback we received from everyone who attended. "

"Highly recommended to any startups or large corporations alike."

"Combining a true press event with a consumer showcase gave us the opportunity to engage both key groups at one event. "

"We couldn't have been happier with how it turned out. Everything from the quality of press to event flow was top notch."

"We were treated like a top sponsor from the entire getgeeked team and our table was packed from beginning to end."

"We always love being able to showcase our community's amazing selection of 3D printed products, and being able to introduce so many "geeks" to 3D printing for the first time was icing on the cake!"

"Our conference session was a great way to amplify our message that’s not typically provided at these types of events."

"getgeeked's focus on helping us generate social media buzz and create content to share after the event is something you just don't find at other events."

"We’ve done things like Pepcom and CES which are media and industry insider heavy events. This event was different –in a good way. The exposure we’ve received was phenomenal in terms of ROI."

"getgeeked found the balance we were looking for in an event: exposure to key members of the press and a chance to talk to passionate customers who delivered us a nice spike in social media activity."

"We were able to tell our Wifi whole home audio story through many touch points, including an onstage presentation, large exhibit space, contesting, and on-site social media buzz. "

"This is the first event that we've participated in that is strategically designed to help brands connect with multiple audiences at the same time: the media, social influencers and consumers."

"The press attendance was terrific and the response from the consumers was amazing. They were engaged, enthusiastic, and eager to learn about 3D printing."

"getgeeked offered us many ways (contests, social media outreach, etc.) to extend the reach beyond the event itself."

"Our goal to have lead generations was a success and the social media around the event was a great collaboration and asset for being a part of this show."

"The show attracted great press and tech savvy consumers."

"The event's focus on creating opportunities for us to generate content and social media activity really sets it apart from other events."

"getgeeked is a fantastic show for any startup looking to build relationships with the press and generate buzz with influential consumers."

"getgeeked is a great forum for introducing new products to both press and tech savvy consumers."

"We were able demonstrate our product to the right audience, create awareness, and generate a ton of social media activity."

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CHECK OUT OUR 2019 EVENTS!

Take our 2019 Exhibitor Survey so we can learn what’s most important to your company

Learn how our Custom Events Program can help you create an amazing event for your next big product launch

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