Reinventing the Tech Industry Press Event

I founded getgeeked Media because today’s tech industry media events are as outdated as they are overpriced.

Their format remains the same as it was before social media empowered consumers and transformed the relationships between brands and their customers forever.

Make no mistake, press coverage is still essential, but in today’s complicated PR/marketing environment, it’s just one piece of the puzzle.

To succeed today, brands also need to build direct relationships with hard-to-reach, tech-savvy consumers and convert them into advocates because the opinions they’re sharing online and offline are driving the purchase decisions and setting the trends for consumers across the country and around the world. 

At our events, brands can showcase their products to the press they need covering them and the tech influencers they need recommending them.

Every getgeeked event is like a mini integrated marketing campaign, leveraging face-to-face interactions, social media, video, and photos to help our exhibitors get the press coverage, owned content, and consumer buzz it takes to succeed today.

Our mission to make sure every exhibitor, regardless of sponsorship level, benefits from what we call the “The 5Cs of getgeeked.”

Coverage –  Press attendance is our first priority because press coverage is yours. To maximize media attendance, our events feature two press showcases – a cocktail event on the first night and a luncheon the following afternoon – so members of the press have fewer excuses not to attend.

Connections – In the age of social media, face-to-face interactions are more important than ever. On the second night of a getgeeked event, brands can showcase their products to hundreds of passionate geeks and begin building relationships that will convert these critical micro-influencers into their most effective marketers.

Community –  Through our new Techfluence brand, our exhibitors can follow up with attendees, continue the conversations they started at the event, and build the lasting relationships that will keep them loyal to your brand and your products for the long haul.

Content – We’re all publishers now. Creating consistently compelling content is hard but vital. getgeeked exhibitors benefit from the content we create to promote their participation, the awesome content our attendees generate on their behalf at our events, and the content we deliver after the event that they can use to show their followers that they “get it!”

Commerce –  Of course, the end game is to sell more products so why wait until after the event. All our exhibitors can make their products available in our Virtual Shopping Zone. There’s no additional charge, no need to ship inventory, and it won’t interfere with the interactions they have with attendees. You’ll even receive some additional branding.

In addition to our 5Cs, we also offer terrific branding opportunities, but to fully understand what makes our events so much better than traditional tech industry media events, we have to add one more C to the list.

Cost – Our entry-level exhibitor package is less than half what you would spend to showcase your products at a typical, tech industry media event. We also won’t nickel and dime you by charging for WiFi access or limiting the number of people you can bring.

For a side-by-side comparison of a getgeeked event and other tech industry media events, check out our Event Comparison Chart.

To schedule a call with us, just contact us and let us know when you’re available.

Stay geeked!
Barry Myers
Founder & President, getgeeked Media LLC
barry@getgeeked.tv

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