Before launching getgeeked, we looked around at all of the disruptive technology being produced and realized that the only thing not being disrupted were the outdated, overpriced media events where these amazing products were being showcased. The challenges brands are facing today are vastly different than just a few years ago. Press coverage is still a critical element of a successful PR and marketing campaign, but it’s no longer enough by itself. Events can and should do more to help brands address these new challenges.

We spoke to dozens of companies and PR firms before holding our first event to better understand how an event can help brands meet these new challenges. Paying thousands of dollars to be in a room with the press for three hours just isn’t the best use of your budget anymore. At getgeeked events, you’ll pay less and get more. You’ll see the press you need covering your new products and you’ll convert influencers into powerful advocates and leave with content you can repurpose over and over to show your followers you get it.

Our mission is to deliver what we refer to as The 5Cs of getgeeked…

  1. Coverage – We get it! Press coverage is still your top priority. At our events, you’ll see all the key press you’re accustomed to seeing at tech industry media events if not more. Not only does our unique two-day format offers the press TWO exclusive opportunities to attend, but it gives them a choice between attending at night or in the afternoon. But we’re never satisfied either. We’re constantly brainstorming on new ideas to bring in more press, bloggers, and influencers.
  2. Community – The geeks that attend our events are our members. They love interacting with companies at our events, but, with our new Techfluence brand, they’re now available to you year-round so you can follow up with them, continue to get critical feedback, and build lasting relationships with this critical community of consumers.
  3. Content – Every brand is a publisher today, but consistently coming up with compelling content is no easy task. Consequently, one of the things we’re most focused on is making sure our exhibitors generate earned and owned content that can be used again and again to show their followers that they understand the importance of connecting with customers directly. And once you’re a getgeeked exhibitor, we will continue to amplify your messaging by resharing your social media posts to the getgeeked community.
  4. Commerce – It’s no secret that the end game is sales so why wait until after the event. With our unique Shopping Zone, exhibitors can make their products available for attendees to order at the event. Orders go into your standard eCommerce flow so there’s no need to ship inventory. It won’t interfere with the interactions you’re having with attendees because it takes place in a separate area. Finally, participation is included in the Basic Package and comes with a host of additional branding like our What You Can Buy Pinterest Boards.
  5. Connections – Every time a consumer sees your logo is an opportunity to make or strengthen their connection with your brand. Unlike typical media events, our exhibitors benefit from multiple branding opportunities. Our exhibitor listings include your logo plus links to your social media profiles, PR contacts, and press folders. Our Enhanced Listings are the best in the industry. Our social media promotion of your participation involves custom graphics created using your logo, product photos, and even videos. Our post-event Buying Guides feature the social content created by our attendees about your products.

To fully understand why our events are a more effective use of your marketing dollars, there are two more Cs you can add to this list – Cost and Customization. Amazingly, our entry-level packages are about 1/2 as much as events like Pepcom and Showstoppers. And, unlike those events, we invite you to come to us with creative ideas on how you would like to present your products and your brand. We promise to do whatever we can to help make it happen and, more often than not, it won’t cost you extra!

Check out the links below for more info

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"As a startup trying to create awareness among both press and consumers, we got tremendous value from the exposure and the feedback we received from everyone who attended. "

"Highly recommended to any startups or large corporations alike."

"Combining a true press event with a consumer showcase gave us the opportunity to engage both key groups at one event. "

"We couldn't have been happier with how it turned out. Everything from the quality of press to event flow was top notch."

"We were treated like a top sponsor from the entire getgeeked team and our table was packed from beginning to end."

"We always love being able to showcase our community's amazing selection of 3D printed products, and being able to introduce so many "geeks" to 3D printing for the first time was icing on the cake!"

"Our conference session was a great way to amplify our message that’s not typically provided at these types of events."

"getgeeked's focus on helping us generate social media buzz and create content to share after the event is something you just don't find at other events."

"We’ve done things like Pepcom and CES which are media and industry insider heavy events. This event was different –in a good way. The exposure we’ve received was phenomenal in terms of ROI."

"getgeeked found the balance we were looking for in an event: exposure to key members of the press and a chance to talk to passionate customers who delivered us a nice spike in social media activity."

"We were able to tell our Wifi whole home audio story through many touch points, including an onstage presentation, large exhibit space, contesting, and on-site social media buzz. "

"This is the first event that we've participated in that is strategically designed to help brands connect with multiple audiences at the same time: the media, social influencers and consumers."

"The press attendance was terrific and the response from the consumers was amazing. They were engaged, enthusiastic, and eager to learn about 3D printing."

"getgeeked offered us many ways (contests, social media outreach, etc.) to extend the reach beyond the event itself."

"Our goal to have lead generations was a success and the social media around the event was a great collaboration and asset for being a part of this show."

"The show attracted great press and tech savvy consumers."

"The event's focus on creating opportunities for us to generate content and social media activity really sets it apart from other events."

"getgeeked is a fantastic show for any startup looking to build relationships with the press and generate buzz with influential consumers."

"getgeeked is a great forum for introducing new products to both press and tech savvy consumers."

"We were able demonstrate our product to the right audience, create awareness, and generate a ton of social media activity."