Influencer marketing has proven extremely effective for industries like fashion, beauty, food, and travel where a single Instagram post can create mass awareness and drive sales.
But technology is different. Technology is complicated. Technology is ill-suited for image-centric platforms like Instagram.
In order to be effective, tech influencers need subject-matter expertise and a medium that allows them to communicate the use and benefits of that product.
Tech influencers need video and video means YouTube.
Techfluence is the first influencer marketing service designed specifically and exclusively to help consumer tech brands engage top tech influencers on YouTube.
Techfluence is a comprehensive, cost-effective service that has been embraced by the YouTube community because of our collaborative approach.
Recruiting the “Right” Influencers
With almost 500 tech-centric YouTubers receiving our Campaign Alerts, Techfluence eliminates the need to identify the “right” content creators in advance, allows you to work with influencers who are interested in your product, and gives you the flexibility to create a campaign that maps your budget after reviewing the responses.
Managing the Relationship
Working with YouTubers is complicated. If all the moving parts aren’t addressed up front, things can go sideways in a hurry. We communicate with each YouTuber you select for your campaign to address usage rights, disclosure, affiliate marketing, compensation, promotions, giveaways, and more. Then we draft a customized Campaign Brief for each one so everyone is on the same page before commencing your campaign. The Campaign Brief also includes your suggested messaging points, keywords for YouTube’s search engine, and hashtags for social media posts. Virtually every YouTuber we work with has agreed to allow our clients to review their videos before making them public too.
Tracking the Results
Once the content is posted, we track the KPIs in real-time, allowing you to see the results at a glance over days, weeks, and months. We also track social media posts to make it easier for you to reshare the content with your followers. At the end of the campaign, we collect key analytics from each YouTuber and present everything together in a report that compares the videos created with channel averages of participating YouTubers.
Promoting and Repurposing the Content
The views generated by each YouTuber are just one piece of the puzzle. Your content will also be promoted to our community. More importantly, we’ll help you edit the content for use on your social media channels and in paid social media campaigns, as well as on your blogs, newsletters, and websites. Strategically repurposing this content will save you money on costly in-house video production and is critical to getting the maximum benefit from a campaign.
Almost every Techfluence campaign falls into one of two tiers or “fee caps.” These fee caps are designed to keep our fee reasonable even when your campaign includes YouTubers with lots of subscribers.
$2,500 Fee Cap: The fee for campaigns involving between one and five YouTubers is capped at $2500.00 once the participating YouTubers total combined number of subscribers reaches 250,000.
$5,000 Fee Cap: The fee for campaigns involving between six and ten YouTubers is capped at $5000.00 once the participating YouTubers total combined number of subscribers reaches 500,000.
If your campaign fails to reach the threshold number of subscribers for either fee cap, our fee is $0.01 per subscriber. Below are illustrations for both tiers.
The fee for a campaign with five or fewer YouTubers who have a combined subscriber base of 175,000 would be $1,750 (175,000 x $0.01).
The fee for a campaign with between six and ten YouTubers who have a combined subscriber base of 450,000 would be $4,500 (450,000 x $0.01).
10+ Influencer Campaigns: For each influencer participating in your campaign beginning with the 11th, there is a fee of $150.
Campaign Set Up Fee: If you elect not to execute a campaign after evaluating the responses to your Campaign Alert, there is a $500 Campaign Set Up Fee. The fee is meant to cover the work involved in drafting and sending a Campaign Alert, corresponding with content creators that respond, updating the channel metrics for each YouTuber that responds, and organizing and presenting the responses for you to evaluate.
YouTuber Compensation: The agency fee we charge for the service described above is separate from any fees you agree to pay to compensate individual YouTubers. However, because of our ongoing relationships with the YouTubers we work with, we can often negotiate a more favorable rate than a company can on its own.
Video Editing for Social Media: For an additional fee, we can provide you with a package of short video clips and images from the videos created for your campaign for easy sharing on other social media platforms. Keep in mind, however, that participating YouTubers must agree to allow this at the outset of your campaign.
Paid Social Media Advertising: We are also able to leverage the video clips and images taken from the videos created for your campaign and create a paid social media advertising campaign that will significantly extend the reach of this content.
Due to the duration of the average campaign, clients are invoiced for 50% of the projected campaign fee once YouTubers have been selected and confirmed for their campaign. The remaining 50% with any necessary adjustments is due once all the videos have been published. Payments are due within 30 days of the invoice date.
For more information, please see the links in the right column.