Influencer marketing is a well-known, and perhaps, mature channel for many content marketers.
Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50 in value. Read More
Micro-influencers have flipped the script on what it means to be “Internet Famous.” Brands have long relied on celebrities and social media gurus who boast hundreds of thousands — or even millions — of followers to promote their products. These elite few get thousands of dollars in endorsements, with some raking in multi-million dollar paychecks. We’ve all seen Taylor Swift, who seamlessly worked Coca-Cola into her album’s marketing strategy, or James Harden who inked a $200 million deal with Adidas. Celebrities are always cash-cow for business, but the narrative has changed to put power into the hands of normal people. Today, we have micro-influencers – and they’re more effective than anyone could have predicted. Read More
Recently, one of the hot topics around the Carusele office has centered on brand safety and brand association, especially as many brands began dropping their affiliations with the National Rifle Association last week. As more and more brands continued to get involved in the conversation, we began to wonder if brands were applying these same principals to their influencer marketing campaigns and doing enough to properly vet their influencers. Read More
Some people hate the term “influencer marketing.” Dress it however you like, but building relationships with world-class bloggers, organizational leaders, and public figures works. It allows you to capture a wider audience and build new business opportunities. According to AdWeek, 92 percent of consumers trust recommendations from their friends and family over branded advertising or content. Read More
User-generated content (UGC) is a powerful way to incorporate statements, photos, and video from engaged participants into a campaign. UGC can tell a story from multiple points of view, painting a richer and more authentic picture than traditional marketing techniques.
Not surprisingly, UGC is proven to be incredibly effective. Crowdtap found that consumers trust it 50% more than they trust other media. Read More
This Week’s Featured Report
This week’s featured report is The Social Influence Business in 2018 and Beyond from Collectively. You can find more excellent Influencer Marketing research reports, white papers, and slideshows in the Techfluence Influencer Marketing Library.
To learn how getgeeked Media’s innovative events and research programs are helping brands get the coverage, content, and consumer buzz they need to succeed today, please visit the getgeeked website.
This Week’s Featured Video
This week’s featured video is Seven Influencer Marketing Trends for 2018 from Fanatics Media.