Live chat technology has been around for a while. And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy – particularly in the SMB space, where deals are still built on relationships.
Live chat is often solely thought of as a customer support tool and tends to be overlooked from a sales and conversion perspective. Read More
When the Future of Social report asked digital marketers to define their top social media goals, results show social media awareness is the goal reigning supreme at 76 percent. But when awareness is hardly feasible nowadays, is it smart to make this a top KPI?
IBM’s Jason Eng stated, “The more each brand focuses on awareness, the more noise we’ll have in social, and it’s already noisy.” It’s hard to create social media awareness of a campaign or brand no one can see (or hear). Read More
User-generated content (UGC) is a powerful way to incorporate statements, photos, and video from engaged participants into a campaign. UGC can tell a story from multiple points of view, painting a richer and more authentic picture than traditional marketing techniques.
Not surprisingly, UGC is proven to be incredibly effective. Crowdtap found that consumers trust it 50% more than they trust other media. Read More
Some people hate the term “influencer marketing.” Dress it however you like, but building relationships with world-class bloggers, organizational leaders, and public figures works. It allows you to capture a wider audience and build new business opportunities. According to AdWeek, 92 percent of consumers trust recommendations from their friends and family over branded advertising or content. Read More
To most old school marketers, influencer marketing seems risky and without merit. More than a few have asked me, “Where’s the legitimate ROI?” Without a native knowledge of social media, those who have marketed the same way for years think that influencer marketing is flimsy and ephemeral. Some just don’t know how it works or are unwilling to take a risk. Read More
This Week’s Featured Video
This Week’s Featured Report
This week’s featured report is Experiential Marketing Drives Purchases from EMF. You can find it and lots more great Influencer Marketing research reports, white papers, and slideshows in the getgeeked Influencer Marketing Library.
To learn how our innovative events and research programs can help you build relationships with all of today’s key influencers, please visit the getgeeked website.