With the launch of Techfluence, brands can now engage with getgeeked Media’s passionate, tech-savvy and influential members all year long to get key feedback and build lasting, meaningful relationships with these influential consumers. Below are brief descriptions of the different engagement opportunities offered through Techfluence. Every Techfluence campaign is designed to be customized through a collaborative process in order to meet the specific objectives our clients.
Through our partnership with Reticle Research, we are able to collaborate with brands to create fully-customized market research programs designed to capture the data you’re seeking. Reticle Research specializes in tracking the shifting landscape of consumer preferences and technology adoption. Together, we offer brands a truly unique opportunity to get inside the hearts and minds of today’s hyper-influential tech enthusiasts. Our market research capabilities include:
- Proprietary custom surveys that explore topics of particular vendor interest for internal use.
- In-person and remote focus groups with follow-up interviews.
- Hands-on testing, feedback, and product reviews of current, upcoming, and prototype products.
- Commissioned research studies developed in collaboration for external distribution under the Techfluence Advance program.
YouTube Product Review Campaigns
A key part of Techfluence is the creation of the Techfluence Product Review Network (TFPRN). The TFPRN is a group of YouTube product reviewers that brands can tap into through Techfluence to create YouTube product review campaigns. The TFPRN consists primarily of passionate, small to mid-size YouTubers who are producing great videos and eager to secure products to review. The TFPRN currently includes over 20 YouTubers with a combined subscriber base of over 1.1M and we are adding new reviewers all the time.
Brand Ambassador and Advocacy Marketing Campaigns
getgeeked members are today’s alpha-consumers. They post reviews online, share opinions about technology products on social media, and have a tremendous impact on the purchase decisions of everyone around them. Engage them authentically and offer them something of value that helps them maintain their influencer status and they will become your most powerful advocates. Techfluence can help you create a Brand Ambassador or Advocacy Marketing campaign of almost any size to meet the objectives you provide.
Looking to generate some buzz… and pledges for your crowdfunding campaign. We will work with you to create just the right incentives to share with getgeeked members.
General Engagement & Marketing Communications
The great thing about Techfluence is that it allows brands to communicate with over 7,000 super passionate geeks for just about whatever reason you want as long it’s authentic and provides value to our members. So, if you want to share a special offer, make our members aware of a new product, or just say hello, we would love to talk to you about how best to do that.
Subscription Research Reports
Beginning in the second half 2018, Techfluence will offer syndicated research reports that explore our members’ evolving attitudes toward to emerging technologies such as VR, wearables, smart home, IoT, connected car, robotics and more. Techfluence Research Reports will be released quarterly and will be priced aggressively.