Influencer marketing has proven extremely effective for industries like fashion, beauty, food, and travel where a single image can create mass awareness and drive sales.
But technology is different. Technology is complicated. Tech products are ill-suited for image-centric platforms like Instagram.
Tech influencers need subject-matter expertise that goes beyond being photogenic. They need to be able to explain the setup, use, and benefits of a product. That means video and video means YouTube.
Techfluence is the first influencer marketing service designed exclusively to help consumer technology brands leverage the influence of YouTube content creators.
With a database of over 500 tech-centric YouTubers, Techfluence allows companies to work with YouTubers who want to work with them and create campaigns to fit virtually any budget.
Our collaborative and comprehensive approach is the reason Techfluence has been embraced by both the tech industry and the YouTube community.
Recruiting the “Right” Influencers
With almost 600 tech YouTubers receiving our Campaign Alerts, Techfluence eliminates the need to identify the “right” content creators in advance and allows you to work with influencers who are interested in working with you. When reviewing the responses to your Campaign Alert, you’ll be able to evaluate each YouTuber based on over 10 key channel metrics. You’ll also know in advance what type of video they’re proposing and which YouTubers are requesting compensation, giving you the flexibility to create a campaign that aligns with your objectives and your budget.
Managing the Relationship
Working with influencers is complicated. Before any products ship, we address all the moving parts (e.g., content review, usage rights, disclosure, affiliate marketing, compensation, giveaways, etc.) with every YouTuber participating in your campaign. These terms are incorporated into the Campaign Brief that also includes suggested messaging points, search keywords, and social media hashtags provided by you. Once shipped, we’re in constant contact with the YouTubers, monitoring their progress and reporting back to you.
Tracking the Results
Once the content is posted, we track the KPIs in real-time, allowing you to see the results at a glance over days, weeks, and months. We also track social media posts to make it easier for you to reshare the content with your followers. At the end of the campaign, we collect key analytics from each YouTuber and present everything together in a report that compares the videos created with channel averages of participating YouTubers.
Promoting and Repurposing the Content
The views generated by each YouTuber are just one piece of the puzzle. Your content will also be promoted to our community. More importantly, we’ll help you edit the content for use on your social media channels and in paid social media campaigns, as well as on your blogs, newsletters, and websites. Strategically repurposing this content will save you money on costly in-house video production and is critical to getting the maximum benefit from a campaign.
In order to keep our campaigns affordable and still give our clients an opportunity to work with today’s top tech YouTubers, we have developed an innovative pricing structure we refer to as “Stack 5″ pricing.
The base fee is $0.01 per subscriber for the YouTubers you select to participate in your campaign. However, for each group YouTubers you select up to five, our fee is capped at $2500 once their combined number of subscribers reaches 250,000.
The same formula applies for each subsequent stack with the subscriber count starting over again.
If the YouTubers selected in your first stack or in a subsequent stack do not have 250,000 combined subscribers, the $0.01 per subscriber fee applies for that stack.
Stack 1 – Five YouTubers with 1,500,000 combined subscribers. Our fee is $2500 for this stack because of the fee cap.
Stack 2 – Five YouTubers with 350,000 combined subscribers. Our fee is $2500 for this stack because of the fee cap.
Stack 3 – Two YouTubers with 150,000 combined subscribers. Our fee is $1500 (150,000 x $0.01) for this stack because the fee cap threshold was not met.
Our total fee for this campaign, which includes 13 YouTubers reaching 2 million subscribers, is $6500.
Our unique “Stack 5” pricing model, allows our clients to work with some of YouTube’s biggest creators without our fee exploding beyond their budget.
As explained below, our fee is separate from any fees you agree to pay individual YouTubers as compensation for their participation.
Campaign Set Up Fee: If you elect not to execute a campaign after evaluating the responses to your Campaign Alert, there is a $500 Campaign Set Up Fee. The fee is meant to cover the work involved in drafting and sending a Campaign Alert, corresponding with content creators that respond, updating the channel metrics for each YouTuber that responds, and organizing and presenting the responses for you to evaluate.
YouTuber Compensation: The agency fee we charge for the service described above is separate from any fees you agree to pay to compensate individual YouTubers. However, because of our ongoing relationships with the YouTubers we work with, we can often negotiate a more favorable rate than a company can on its own.
Video Editing for Social Media: For an additional fee, we can provide you with a package of short video clips and images from the videos created for your campaign for easy sharing on other social media platforms. Keep in mind, however, that participating YouTubers must agree to allow this at the outset of your campaign.
Paid Social Media Advertising: We are also able to leverage the video clips and images taken from the videos created for your campaign and create a paid social media advertising campaign that will significantly extend the reach of this content.
Due to the duration of the average campaign, clients are invoiced for 50% of the projected campaign fee once YouTubers have been selected and confirmed for their campaign. The remaining 50% with any necessary adjustments is due once all the videos have been published. Payments are due within 30 days of the invoice date.