Techfluence Virtual Media Event Powered by ON24
Wednesday, June 24, 2020

The only virtual event designed to replicate the face-to-face interactions with the press that brands rely on to generate media coverage of their products.

– 25 Company Limit –

EVENT OVERVIEW:

With face-to-face events on hold for the foreseeable future, what’s your company’s strategy for maintaining relationships with the press and ensuring the products your targeting for the back-to-school and holiday shopping seasons get covered? 

The linear, conference-centric virtual events you’re being pitched are not designed to fill the hole left in your marketing strategy caused by COVID-19.

We took a different approach. 

We built a virtual event platform designed to replicate the high-touch, personal interactions with the press brands rely on to showcase their products and generate media coverage.

Every exhibitor gets their own customizable “Engagement Portal” where they can video conference with the press, post materials for attendees to download, collect emails for follow-ups and future communications, track review requests, conduct surveys, and much more. 

To access your Engagement Portal, attendees just click on your logo on the main page. This format gives press the freedom to “roam” the event, visiting exhibitors they’re interested in whatever order they want, just like they would at a live media event.

As the list of key benefits below demonstrates, we haven’t just designed a temporary solution until the current crisis passes, we’ve built the next evolution in media events.

KEY BENEFITS:

Enhanced Engagement: Our platform allows you to video chat with multiple attendees at a time while sharing content, collecting emails, conducting surveys, and much more.

Amplified Analytics: How do you measure trade show success? Scanned badges? A stack of business cards? After our event, you’ll receive detailed analytics about the actions attendees took when they accessed your Engagement Portal.

No Geographical Limits: At our event, you’ll meet with press and influencers from across the country and around the world without setting foot on a plane.

Reduced Costs: No travel. No hotels. No shipping. The list goes on, but you get the idea.

Reduced Hassle: No setup. No teardown. No physical booth and all that goes along with it.

Senior Executive Participation: Without travel that can require multiple days away for a three-hour event, your senior executives can participate far more easily at our virtual event. If they’re still not available, then have them do a short video and post it on your Engagement Portal.

SPACE

EXHIBITOR PACKAGE:   $2,500

  • Clickable branded company “tile” on virtual expo floor
  • Ability to interact with multiple attendees simultaneously via branded Exhibitor Engagement Portal:
    • Two-way video communication for product presentations and real-time Q&A.
    • Pre-recorded presentations accompanied by text chat.
    • On-screen Resource Center for sharing videos, press releases, white papers, etc.
    • Calls to Action:
      • Review unit requests.
      • Additional information requests.
      • Newsletter signups.
      • Email list signups.
      • Polls and surveys.
      • Social media actions.
    • Staff bios and contact details.
    • Conduct giveaways.
  • YouTuber appointment setting
  • Participation in gamification elements
  • Post-event analytics package, including metrics on booth visits, attendee interactions, etc.
  • Access to registered media list pre- and post-event.
  • Company materials in the virtual Press Lounge
  • Pre-event listing online with links and materials distribution.
  • Pre-event promotion

Every exhibitor will be scheduled for a platform onboarding call and a rehearsal prior to the event.

SPONSORSHIP OPPORTUNITIES:

  • YouTube Live Stream Sponsor ($15,00)
  • YouTube Live Stream Interview ($1,500)
  • Presenting Sponsor ($15,000 – Presented by YOUR BRAND)
  • Keynote Panel Sponsor ($3,500)
  • Media Lounge Sponsor ($3,500)
  • Display advertising opportunities. Inquire for pricing.

*Our official YouTube host will be a prominent tech YouTuber who typically charges significantly more than $1500 to showcase products on his channel. Interviews will last approximately 5-6 minutes and will be live-streamed to his YouTube channel. Recordings of interviews will be provided following the event for an additional fee. 

AGENDA:

1:00 PM – 2:00 PM: Keynote Panel + Q&A

2:00 PM – 6:00 PM: Event + Live Stream

*All times above are Eastern Standard Time.
*Every exhibitor will be scheduled for platform onboarding and testing prior to the event.

SPACE

RESERVE YOUR SPOT:

SPACE

> Click above to download the contract.
> Fill it out online.
> Email it to barry@techfluence.us

SPACE

PRE-CONFIRMED MEDIA:

Alfred Poor, Health Tech Insider (PA)
Avi Greengart, Techsponential (NJ)
Bruce Brown, Digital Trends (NC)
Carol Mangis, PCMag.com (NY)
Chris Graveline, Into to Tomorrow (FL)
Christine Hall, ITPro Today (NC)
Dan Rosenbaum, Center Ring Media (NY)
Daniel Dern, TechRevu.com (MA)
Dave Graveline, Into to Tomorrow (FL)
David Needle, TechTarget (CA)
David Strom, Enterprise.nxt (MO)
Dick DeBartolo, The Giz Wiz (NY)
Evan Schuman, Computerworld (NY)
Harry McCracken,  Fast Company (CA)
Helena Stone, GEEKSPIN (NY)
James Gaskin, IoTPlaybook.com (TX)
Jeremy Kaplan, Digital Trends (NY)
Joe Osborne, Business Insider (NY)
Josh Kirschner, Techlicious (NY)
Judie Stanford, Gear Diary (TX)
Ken Blakeslee, WebMobility Ventures (UK)
Lance Ulanoff, Lifewire (NY)
Logan Harbaugh, BizTech (CA)
Lynn Greiner, IT World Canada (ONT)
Marc Saltzman, Freelance (TOR)
Mark Vena, Moor Insights & Strategy (CA)
Matt Katz, Digital Trends
Matt Smith, Digital Trends
Michael Miller, Ziff Brothers Investments (NY)
Nick Mokey, Digital Trends (OR)
Rob Pegoraro, Yahoo! Tech (DC)
Robin Raskin, Living in Digital Times (NY)
Ross Rubin, Reticle Research (NY)
Steven J. Vaughn Nichols, CBS/ZDNet (WV)
Stuart Feibusch, Home Media Magazine (NY)
Suzanne Kantra, Techlicious (NY)
Tim Bajarin, Creative Strategies (CA)
Todd Weiss, TechRepublic (PA)
Tom Henderson, ExtremeLabs, Inc. (IN)
Tristan Louis, TNL.net (NY)

The list above is simply from some informal outreach to our friends in the media. Official invites and online registration will begin soon.

Branded Exhibitor Portals

When an attendee clicks on your logo on the main page, they enter your customizable Exhibitor Portal where you can video chat with them, post product videos, share press materials. track review requests, conduct surveys, and much more! Modules can be resized, moved, or removed. Detailed analytics of the actions attendees take will be provided following the event.

Click the image above to enlarge.