With face-to-face events on hold for the foreseeable future, what’s your company’s strategy for maintaining relationships with the press and securing media coverage of your products for the critical back-to-school and holiday shopping seasons?
Virtual conferences and webinars cannot replace the high-touch, one-to-one interactions with the press brands rely on to showcase their products to the media.
We took a different approach. We designed a virtual event to replicate the more personal one-to-one interactions you get a live event.
Every Techfluence exhibitor receives their own customizable “Engagement Portal,” which serves as their virtual booth. Through their Engagement Portal, companies can show product videos, video chat with attendees, share press materials, conduct surveys, collect contact info, and much more.
When attendees log into the event, they are greeted by a page listing all our exhibitors’ logos. To access a companies Engagement Portal, they simply click on a logo. When they’re done visiting that company, they exit back to the main page and click on a different logo to visit another exhibitor.
Techfluence is the only virtual event that gives the press the freedom to “roam the floor” in a manner that simulates a live event. After the event, every exhibitor will receive detailed analytics of the actions attendees took at their portal.
Check out this video to learn more.
Click here to schedule a demo of the platform.
As the list of key benefits below demonstrates, we haven’t just designed a temporary solution until the current crisis passes, we’ve built the next evolution in media events.
Enhanced Engagement: Not only does our platform allow companies to replicate the interactions of a live event, but it also allows them to accomplish key event-related objectives more effectively than a live event.
Amplified Analytics: Scanned badges and business cards are typically how companies measure the ROI of a live media event. By automating the collection of attendee contact info and offering you detailed information about the actions attendees take at your portal, our platform actually provides better ROI than a live event.
No Geographical Limits: A virtual event means no one has to travel to attend, of course. We already have confirmations from press representing 14 states and three countries and we’re just getting started.
Reduced Costs: No travel. No hotels. No shipping. The list goes on, but you get the idea.
Reduced Hassle: No setup. No teardown. No physical booth and all that goes along with it.
Senior Executive Participation: Because being at a live event means time away from the office, senior executives often don’t participate, but a virtual event removes this hurdle, making it easier for senior executives to attend and interact with the press.
Influencer Appointments: Because of the relationships we’ve built with top tech YouTubers via our influencer marketing programs, we will be scheduling appointments between exhibitors and content creators seeking to live stream and/or record interviews at the event. Additional fees may be required for some YouTubers.
EXHIBITOR PACKAGE: $2,000
- Branded company “tile” on the event’s main page (“show floor”) for attendees to access your Engagement Portal
- Customizable Branded Engagement Portal (“Virtual Booth”):
- Two-way video communication for product presentations and real-time Q&A.
- Pre-recorded presentations accompanied by text chat.
- On-screen Resource Center for sharing videos, press releases, white papers, etc.
- Calls to Action:
- Review unit requests.
- Additional information requests.
- Newsletter signups.
- Email list signups.
- Polls and surveys.
- Social media actions.
- Staff bios and contact details.
- Conduct giveaways.
- YouTuber appointment setting
- Participation in gamification elements
- Post-event analytics package, including metrics on booth visits, attendee interactions, etc.
- Access to registered media list pre- and post-event.
- Company materials in the virtual Press Lounge
- Pre-event listing online with links and materials distribution.
- Pre-event promotion
Every exhibitor will be scheduled for a platform onboarding call and a rehearsal prior to the event.
Beyond Tech’s Distant Present: Lifting the Mask on COVID-19’s Impact
COVID-19 has upended years of norms and trends when it comes to tech marketing and sales. But many savvy companies have been able to adapt to the new reality by focusing on consumers’ needs during these unprecedented times. The challenge at hand is how to best continue operating in the current environment while preparing for how the market may look in the coming months and years. Join us as we tap into research, channel and vendor experts to explore the products and practices that will shape tech’ post-pandemic future.
Moderator: Ross Rubin, Reticle Research